In the early years our company concentrated its efforts in the production of bottled wine. New concepts of marketing in the “Madeira” wine business were introduced as well as innovative packaging like the wickered flagon. The quality of our wines gained an excellent reputation among consumers which helped to strenghten “Barbeito’s” image in the international market.
As time went by our company increased its activities and ended up involved in the bulk wine business in the beginning of the 70’s. This involvement brought many changes in “Barbeito’s” daily operations due to an excessive growth in production.
The competition among exporters in the bulk wine business was very high and small companies like ours had to strive to keep that area of business active and profitable.
However, during the 80’s we started realizing that “Barbeito’s” involvement in that kind of exports were damaging the quality of the bottled wine that was produced.
The difficult decision to stop exporting wine in bulk only came in 1991 with the entrance of “Ricardo Vasconcelos Freitas” to the company. In fact, 1991 was the year of the beginning of many changes in “Vinhos Barbeito”, being one of the most important the joint venture with the “Kinoshita” family, with whom we had already a close commercial and personal relationship since 1967. This decision enabled us to concentrate our efforts in just ageing, producing and blending the best quality wines. It was like going back to the past, when our grandfather just wanted to produce and sell good bottled wine, even if only in small quantities.
In 1991 another important change occurred in our company: for first time someone from our family became responsible for the making of the wine. In 1993, after two years learning the “secrets” of our wines’ style and character as well as studying modern techniques of wine making, “Ricardo Freitas” faced alone his first grape harvest. Thinking of the future, we began building a working team in which all members work under the same motto: produce good quality wines with a unique style.
Since then “Vinhos Barbeito” never stopped investing in the purchase of good quality grapes to make fine wines. To achieve that goal, year after year, we work to establish closer relationships with farmers.